Unified by our new brand identity

Dunami, our short-term online loans offering in South Africa, and Unity Finance, our leading microfinance business in Zambia, have now officially rebranded to Unifi.

The Unifi brand is rooted in the vision we share across the Group, namely to redefine credit markets in the African countries where we operate and to make life easy for 1 million clients by 2025. It represents our conviction in the potential of the continent and its people. If you look closely at the new logo, you’ll see the shape of the African continent – this represents our focus on the continent and its markets and how we are unified by our purpose. The leaf stands for optimism: We see the potential for growth when it comes to both our business, our clients and our communities.

The rollout of the new brand identity to Unifi Zambia’s 25 branches is set to be completed by the end of September 2020, while Phase 1 of the new Unifi SA loans site went live on 3 August 2020. Phase 2 of the SA loans site will feature an enhanced user experience and is set to launch in the first quarter of 2021.